Buy Button
Seamless link out
to purchases
Buy Button for Mobile Games enables secure, seamless links out directly from your iOS and Android games in the U.S.iOS and Android now allows
external purchase links
Take control of your revenue
One-tap purchase flow
Merchant of record
iOS platform fee savings
Drive direct revenue with Buy Button
More than a buy button
— everything you need to monetize smarter
One-tap purchasing flow
Enable pre-authorized web shop players to purchase specific items directly from in-game using autofill and one-tap—just like Apple Pay and Google Pay.
Instant payments with Apple Pay and Google Pay
Ensure a familiar and seamless payment experience with Apple Pay and Google Pay through a simplified one-click flow that maximizes conversion rates.
Safe and secure transactions
Achieve 99.99% fraud prevention with Xsolla’s ML-powered anti-fraud system, while enabling compliant purchases through built-in parental control tools.
Sync your entire game catalog
Align web-based promotions with in-game events, seasonal content, and player-achieved milestones to maximize relevancy and impact of the offers provided to players.
Adoption through value
Drive adoption by offering additional value and exclusive content to incentivize games to choose external payments — instead of competing on price.
Loyalty and player rewards
Boost retention and engagement with loyalty programs and personalized reward options tied to player behavior within the game experience, whether in-app or online.
Already have
a Web Shop?
Reach out to your Account Manager
Documentation
Dig deeper into Buy Button with detailed how-to guides and feature updates.
Contact us
Talk to an expert
Ready to maximize revenue opportunities? Reach out to our experts and learn how to earn more and spend less.
Explore our
latest articles
blogJuly 27, 2026
Xsolla Doubles Down on Canada: Renewed Partnerships with Interactive Ontario and La GuildeXsolla has renewed its partnerships with Interactive Ontario and La Guilde du jeu vidéo du Québec, reinforcing its position as a long-term commerce partner for game developers across Canada.
blogJuly 27, 2026
How Mytona reached new players and grew web shop revenue with XsollaInside the partnership behind Seekers Notes and Cooking Diary's direct-to-consumer expansion
blogJuly 24, 2026
Xsolla appoints Jon Middleton as Executive Vice President of Strategic BusinessXsolla expands its executive leadership team to accelerate global partnerships, strategic growth, and new business opportunities across the video game ecosystem
blogJuly 16, 2026
Two myths about selling PC games directly alongside Steam, addressed at GDC 2026Two of the biggest concerns about D2C on PC, platform pushback and Steam cannibalization, didn't hold up against 18 months of real campaign data from Microids.
newsroomJuly 15, 2026
Xsolla releases new industry report highlighting the shift toward direct-to-consumer models as the new baseline for monetization_The Xsolla Report Shows How D2C Is An Operational Reality Driving Revenue Growth, Regulatory Change, And New Market Expansion_
**LOS ANGELES - JULY 15, 2026** - Xsolla, a leading global video game commerce company, today released the latest edition of T
blogJuly 15, 2026
Xsolla report reveals direct-to-consumer is reshaping video game monetizationDirect-to-consumer becomes the new standard
newsroomJuly 13, 2026
Xsolla Connect returns to Brighton_Connecting The UK Game Development Community For Networking And Insights During Develop:Brighton_
**BRIGHTON, UK – JULY 13, 2026** – Xsolla, a global video game commerce company, today announced the launch of an exclusive networking event for the UK gam
blogJuly 13, 2026
Xsolla at Develop:Brighton and Xsolla Connect BrightonXsolla attends Develop:Brighton and hosts Xsolla Connect Brighton, bringing its team together to discuss game commerce, monetization, and industry growth with developers
blogJuly 13, 2026
Xsolla and Management Science University sign MOU to prepare the next generation of video game developersXsolla and Management and Science University (MSU) have signed an MoU to give Malaysian students direct access to professional game commerce tools and industry knowledge, preparing the next generation of game developers for global opportunities.
blogJuly 8, 2026
Xsolla and SABAH.HUB sign Memorandum of Understanding to accelerate Azerbaijan’s innovation ecosystemFostering growth in Azerbaijan’s emerging video game development ecosystem.