A one-stop
direct-to-consumer
solution
Manage games, content, and player purchases, credentials, and user behavior data from one comprehensive dashboard.
Choose your goalLaunch pre-orders
Sell game keys
Build your publishing platform
Deliver your game with Launcher
Sell in-game items and virtual currency
Manage cross-platform games
The leading direct
-to-consumer solution
1,100+
Launched projects20
Years of D2C market experienceHybrid publishing and D2C distribution
New rules are making it easier to sell games outside major platforms. Learn how to set up your own store and keep more of every sale.Launch pre-orders
PC/consolePre-releasedBuy-to-play
Ensure a successful game release by engaging with your players, gathering user feedback, testing your marketing campaigns, and driving additional traffic with pre-order campaigns.• Early marketing tests
• Fast demos with cloud gaming
Sell game keys
PC/consoleSingle gameBuy-to-playReleasedDLC
Manage your game sales on a free, branded storefront. Sell game keys, DLCs, and founder packs to fuel game success throughout its lifecycle.• Key bundles
• Platform commussion economy
• Easy, fast delivery
• Launcher integration
Build your publishing platform
PC/consoleGame catalogReleasedBuy-to-playFree-to-play
Get a comprehensive publishing suite with pre-integrated user management, a storefront, and analytics tools tailored for publishers of all sizes. Own your distribution channel and player relationships while maintaining a presence on other platforms.• Supports a large amount of games
• Custom-built for each partner
• Almost any feature is doable
Deliver your game with Launcher
MMO gamesPC gamesBuy-to-playFree-to-play
Build a unified gathering place for your audience and content with a no-code Launcher. Use it to deliver updates and sell DLCs or virtual goods to your players.• Closed beta testing
• Multi-game Launcher
• Add a store within Launcher
Sell in-game items and virtual currency
PC/consoleReleasedCross-platformFree-to-play
Easily build a store for your game and use ready-made tools for offers, bundles, and battle passes to improve monetization.• Instant web shop
• Sell in-game or through web stores
• Bundles and timed offers
• Built-in monetization mechanics
Manage cross-platform games
PC/consoleReleasedFree-to-playCross-platform
Give your players a seamless experience across all platforms: PC, mobile, and web. Build monetization and provide players with unified accounts and cross-platform progression. Deliver your game to any platform and give players a single hub for all your games.• PC and mobile monetization tools
• Porting tools
• A unified hub for your games
Contact us
Talk to an expert
Ready to maximize revenue opportunities? Reach out to our experts and learn how to earn more and spend less.
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latest articles
blogJuly 27, 2026
Xsolla Doubles Down on Canada: Renewed Partnerships with Interactive Ontario and La GuildeXsolla has renewed its partnerships with Interactive Ontario and La Guilde du jeu vidéo du Québec, reinforcing its position as a long-term commerce partner for game developers across Canada.
blogJuly 27, 2026
How Mytona reached new players and grew web shop revenue with XsollaInside the partnership behind Seekers Notes and Cooking Diary's direct-to-consumer expansion
blogJuly 24, 2026
Xsolla appoints Jon Middleton as Executive Vice President of Strategic BusinessXsolla expands its executive leadership team to accelerate global partnerships, strategic growth, and new business opportunities across the video game ecosystem
blogJuly 16, 2026
Two myths about selling PC games directly alongside Steam, addressed at GDC 2026Two of the biggest concerns about D2C on PC, platform pushback and Steam cannibalization, didn't hold up against 18 months of real campaign data from Microids.
newsroomJuly 15, 2026
Xsolla releases new industry report highlighting the shift toward direct-to-consumer models as the new baseline for monetization_The Xsolla Report Shows How D2C Is An Operational Reality Driving Revenue Growth, Regulatory Change, And New Market Expansion_
**LOS ANGELES - JULY 15, 2026** - Xsolla, a leading global video game commerce company, today released the latest edition of T
blogJuly 15, 2026
Xsolla report reveals direct-to-consumer is reshaping video game monetizationDirect-to-consumer becomes the new standard
newsroomJuly 13, 2026
Xsolla Connect returns to Brighton_Connecting The UK Game Development Community For Networking And Insights During Develop:Brighton_
**BRIGHTON, UK – JULY 13, 2026** – Xsolla, a global video game commerce company, today announced the launch of an exclusive networking event for the UK gam
blogJuly 13, 2026
Xsolla at Develop:Brighton and Xsolla Connect BrightonXsolla attends Develop:Brighton and hosts Xsolla Connect Brighton, bringing its team together to discuss game commerce, monetization, and industry growth with developers
blogJuly 13, 2026
Xsolla and Management Science University sign MOU to prepare the next generation of video game developersXsolla and Management and Science University (MSU) have signed an MoU to give Malaysian students direct access to professional game commerce tools and industry knowledge, preparing the next generation of game developers for global opportunities.
blogJuly 8, 2026
Xsolla and SABAH.HUB sign Memorandum of Understanding to accelerate Azerbaijan’s innovation ecosystemFostering growth in Azerbaijan’s emerging video game development ecosystem.