Monetize every player, not just payers
Powered by players. Built for growth.
Xsolla Ads helps you monetize every player segment
Non-payer monetization
Xsolla Ads converts the 90% of players who never pay into revenue through daily rewards for their repeat attention
Unified ecosystem
Xsolla Ads unifies advertising, payments, and acquisition. Monetization fuels growth, and growth fuels monetization
Transaction-based targeting
Targeting built on $4B+ in real transactions and 2.1B+ users, rather than modeled guesses. We don't estimate; we KNOW
Instant setup
Activate Xsolla Ads in minutes with no code; just light SDK integration. The result? You start earning faster
Digital guide
Monetize every player with Xsolla Ads
Learn how to turn non-paying players into revenue without disrupting gameplay or hurting retention.
Everything working harder for your game
Verified mass reach
Reach 2.1B+ verified gamers across 4,500+ publishers; a targeted audience that drives revenue and results
Player-first formats
Opt-in ads players actually want. Offerwalls and video bounties, valued rewards, and no game interruptions
Additive ad revenue
Ads that boost revenue without cannibalizing IAP = offerwall users retain 40% better and are 10–14x more likely to buy
Contact us
Talk to an expert
Ready to see what Xsolla Ads can do for your game? Connect with our team to get early access and start testing with your live player base.
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latest articles
blogJuly 27, 2026
Xsolla Doubles Down on Canada: Renewed Partnerships with Interactive Ontario and La GuildeXsolla has renewed its partnerships with Interactive Ontario and La Guilde du jeu vidéo du Québec, reinforcing its position as a long-term commerce partner for game developers across Canada.
blogJuly 27, 2026
How Mytona reached new players and grew web shop revenue with XsollaInside the partnership behind Seekers Notes and Cooking Diary's direct-to-consumer expansion
blogJuly 24, 2026
Xsolla appoints Jon Middleton as Executive Vice President of Strategic BusinessXsolla expands its executive leadership team to accelerate global partnerships, strategic growth, and new business opportunities across the video game ecosystem
blogJuly 16, 2026
Two myths about selling PC games directly alongside Steam, addressed at GDC 2026Two of the biggest concerns about D2C on PC, platform pushback and Steam cannibalization, didn't hold up against 18 months of real campaign data from Microids.
newsroomJuly 15, 2026
Xsolla releases new industry report highlighting the shift toward direct-to-consumer models as the new baseline for monetization_The Xsolla Report Shows How D2C Is An Operational Reality Driving Revenue Growth, Regulatory Change, And New Market Expansion_
**LOS ANGELES - JULY 15, 2026** - Xsolla, a leading global video game commerce company, today released the latest edition of T
blogJuly 15, 2026
Xsolla report reveals direct-to-consumer is reshaping video game monetizationDirect-to-consumer becomes the new standard
newsroomJuly 13, 2026
Xsolla Connect returns to Brighton_Connecting The UK Game Development Community For Networking And Insights During Develop:Brighton_
**BRIGHTON, UK – JULY 13, 2026** – Xsolla, a global video game commerce company, today announced the launch of an exclusive networking event for the UK gam
blogJuly 13, 2026
Xsolla at Develop:Brighton and Xsolla Connect BrightonXsolla attends Develop:Brighton and hosts Xsolla Connect Brighton, bringing its team together to discuss game commerce, monetization, and industry growth with developers
blogJuly 13, 2026
Xsolla and Management Science University sign MOU to prepare the next generation of video game developersXsolla and Management and Science University (MSU) have signed an MoU to give Malaysian students direct access to professional game commerce tools and industry knowledge, preparing the next generation of game developers for global opportunities.
blogJuly 8, 2026
Xsolla and SABAH.HUB sign Memorandum of Understanding to accelerate Azerbaijan’s innovation ecosystemFostering growth in Azerbaijan’s emerging video game development ecosystem.