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New Movies
Film studios: earn the right to keep talking to your audience
Bring lapsed audiences back, and earn permission to keep talking to them, by giving them something that holds its value after the credits roll. The post-release loop: carry the opening-weekend audience into the next title with a reward they keep, instead of losing them when the run ends.
Consent, Not A Loyalty Program
Xsolla Player App connects the viewer's account so they can opt in to sharing data with you.
Ask What They Want
Xsolla Choice asks them what they actually want, and pays a real item into their Backpack for answering.
Run It As LiveOps
Quests and Rewards Distribution target lapsing cohorts as a LiveOps campaign: quests set the cadence, Rewards Distribution issues the items.
A Reward They Keep
The reward is on-chain, so the viewer keeps it whether or not they return. That is why it sticks.
Xsolla Player App
Xsolla Player App
Where the reward lands. It sits against the account, so it is still there when the next activity runs.
How to set-up
Identify
Identify the lapsed cohort through Xsolla ID and your own activity signal.
Reward
Build the quest for that cohort specifically, at a cadence they can finish.
Report
Rewards Distribution pays the item into their Backpack on completion, and you read who returned.
Who For
Independent studios and distributors
Indie producers and boutique distributors that want to keep a festival or limited-release audience warm for the next film, without a CRM team.
Mini-majors and streaming originals
Mid-size studios and streamers' film teams that need to carry an opening-weekend audience into the next release and see who came back.
Major studios
Franchise and marketing teams running a slate of releases, who need a reward viewers keep, with consent and reporting built in.
All the things for new movies engagement
Xsolla Rewards App
Where audiences discover quests, earn rewards and find their way back.
The stack that runs it
Xsolla Choice
Asks viewers what they actually want and pays a real item into their Backpack for answering.
Xsolla Payments
Asks the short question and pays the item. Answering is the whole task.
Start with a pilot
One release, one lapsed cohort, one reward. Read participation and return rate before you expand.
New Movies
Film studios: earn the right to keep talking to your audience
Company
Quick Links
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