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Movies
Earn the right to keep talking to them
Bring lapsed audiences back, and earn permission to keep talking to them, by giving them something that holds its value after the credits roll. A fan Backpack that spans the slate rather than one title, so the audience carries forward from release to release. Choice previews test what the next one should be.
Consent, Not A Loyalty Program
Xsolla Link connects the viewer's account so they can opt in to sharing data with you.
Ask What They Want
Xsolla Choice asks them what they actually want, and pays a real item into their Backpack for answering.
Run It As LiveOps
Quests and Rewards Distribution target lapsing cohorts as a LiveOps campaign: quests set the cadence, Rewards Distribution issues the items.
A Reward They Keep
The reward is on-chain, so the viewer keeps it whether or not they return. That is why it sticks.
Xsolla Launcher
Xsolla Launcher
Where the reward lands. It sits against the account, so it is still there when the next activity runs.
How to set-up
Identify
Identify the lapsed cohort through Xsolla ID and your own activity signal.
Reward
Build the quest for that cohort specifically, at a cadence they can finish.
Report
Rewards Distribution pays the item into their Backpack on completion, and you read who returned.
Who For
This segment
A fan Backpack that spans the slate rather than one title, so the audience carries forward from release to release. Choice previews test what the next one should be.
Lapsed audiences
Audiences who have drifted but would come back for something worth owning.
No new content required
Teams with no budget to build new content for an audience they already have.
All the things for movies engagement
Xsolla Rewards App
Where audiences discover quests, earn rewards and find their way back.
The stack that runs it
Xsolla Link and Choice
Connects the account, with permission, so a campaign can be aimed at the right cohort.
Xsolla Payments
Asks the short question and pays the item. Answering is the whole task.
Start with a pilot
One title, one lapsed cohort, one reward. Read participation and return rate before you expand.
Movies
Earn the right to keep talking to them
Company
Quick Links
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