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Stop buying impressions. The user gets paid to act, Xsolla ID ties the reward to a real identity, and you pay a share of what the attributed cohort spends on their first purchase.
All the things for consumer brand acquisition
Offerwall
Drive first purchases and product trials with CPA quests. The reward lands in the customer’s Backpack and Xsolla ID keeps the purchase attributable.
More tech & tools
Sponsored Quests
Your product is the reward in in-game quests, meta-game milestones or a standalone page, priced on completion. You control the supply and keep fulfillment.
Xsolla ID
Ties every reward to a real, attributable identity across purchase, game and social data.
Pay on Proof
You pay a share of what the attributed cohort spends on their first purchase. If we don’t drive it, you don’t pay.
Attribution Built In
Xsolla ID ties every reward to a real identity, so SKAN limits, ATT opt-outs and cookie loss stop breaking your numbers.
Real Fans, Not Bots
Allocation is earned through a completed quest, so it goes to real fans instead of bots.
First-Party Data
Opt-ins and Xsolla Choice survey answers become first-party data you own, instead of renting it from ad platforms.
Who For
For Brand Marketers
Turn your product into the reward and reach a gamer audience that ignores conventional ads.
For E-commerce Teams
Keep your funnel as it is: the purchase stays on your site and the reward lands in Backpack.
For DTC Growth Teams
Stop paying platforms and affiliates upfront, and pay only on attributed first purchases.
How it works
Reward
Your product is the reward: in-game quests, meta-game milestones or a standalone page.
Control
You control the supply: inventory volume, cadence and which games it appears in.
Fulfill
You keep fulfillment: it ships from your warehouse, and inventory never leaves your control.
UA for Consumer Brands
Pay for product sales, not impressions
Company
Quick Links
© 2006 — 2026 Xsolla (USA), Inc.
