Classic Movies

Bring the back catalogue back into circulation

A collectible found at retail, at a convention or secondhand reminds a fan of a film they never watched. Claiming what it unlocks needs an Xsolla ID, so library titles keep acquiring long after the campaign ends.

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Collectibles reintroduce forgotten titles

Finding a catalogue-title collectible at retail, a convention or secondhand reminds a fan about a film they have not watched or rewatched. Merchandise becomes a discovery surface for the back catalogue, with no new ad spend.

Tap-to-claim still needs an Xsolla ID

Claiming the digital twin or the bundled offer means signing up, even for a fan who never engaged with your other titles. Every collectible in circulation is a standing acquisition funnel.

Bundled with rental and streaming offers

The tap can carry a free or reduced-price watch on a partner platform, a low-friction way to try the title. That is a concrete acquisition incentive to bring into licensing conversations.

The event comes first

A street date or an anniversary gives fans a reason to act now, and gives press and retail something concrete to cover. A generic promotional push does neither.

Xsolla Player App

Where the claim lands. The digital twin and everything it unlocks live in one place fans keep checking, and it is not locked to one title.

How it works

Step 1

Find it

Fans come across the collectible at retail, at a convention or in the secondhand market.

Step 2

Tap

Tapping it prompts a quick Xsolla ID sign-up and adds the digital twin to their Backpack.

Step 3

Watch

An offer or bonus content nudges them to rent, stream or finally catch up on the film.

Who For

Home video and streaming releases

A Blu-ray, 4K reissue or streaming premiere refreshes what an existing collectible unlocks. Lower cost, faster to run, and still a new account for anyone claiming for the first time.

Anniversaries

A 10th, 25th or 50th milestone justifies a brand-new dated collectible, rare enough to draw media attention and a richer content payoff.

Rental and streaming partners

A watch credit paired with a physical collectible gives you a co-marketing hook to pitch directly into licensing renewals.

All the things for
classic movies
acquisition

Xsolla Collectible

An NFC collectible with a verified digital twin. It carries full authenticity whenever it is bought, including secondhand, years after release.

Xsolla Collectible

The stack that runs it

Xsolla ID

Every tap creates a verified account, so a catalogue title keeps acquiring fans long after its original campaign ended.

Xsolla Backpack

We process the cohort's purchases as merchant of record, with no billing work on your side.

Start with one campaign

Pick one library title with a real dated moment, a reissue street date or a milestone anniversary, and run the collectible against it. The event is what gives fans a reason to act.

Get started